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McCoy's Salt and Malt Vinegar Crisps, 6 x 25g, front of pack, available at crisps.biz
McCoy's

McCoy's Salt and Malt Vinegar Crisps, 6 x 25g

Original price was: £4.00.Current price is: £3.20. £2.13 per 100g 53p a bag

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About this crisp

McCoy's in brief.

Six 25g bags of McCoy's Salt and Malt Vinegar, sharp, malty ridge cut crisps in lunchbox portions, 150g in all. The label gives 132 kcal and 0.53g of salt for each bag.

The seasoning uses dried barley malt vinegar extract, so the crisps contain gluten, and the salt is high on the front of pack scale at 2.1g per 100g. The pack says they are suitable for vegetarians.

Allergens. Contains cereals containing gluten; may contain milk, mustard and soya. Recipes and factory arrangements change, so check the allergy advice on the pack you receive.

Curator notes: The tasting profile is our own editorial assessment against the current pack format and the brand's published description. Common questions are answered in the Product Questions tab.

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The details

Pack, price and barcode.

Maker
McCoy's
Pack
6 x 25g
Bags in the pack
6
Price per 100g
£2.13
Price per bag
53p
Pack type
Multipacks
Diet
Vegetarian
Country of origin
United Kingdom
Barcode
5000237130018
Lee's verdict

Worth a crunch?

Malt vinegar sharpness in sensible 25g portions: barley malt vinegar extract on a thick ridged crisp, 0.53g of salt a bag. Contains gluten, so keep these apart for anyone avoiding it. Crush a bag for fish goujons.

Lee Samuel Tuckercrisps.biz
4.3out of 5, Lee's score
  • Crunch5Ridge cut, thick and firm
  • Saltiness52.1g salt per 100g, high; 0.53g per bag
  • Tang5Sharp and malty
  • Heat1
Ingredients, allergens and nutrition

What is in it.

Ingredients

Potatoes, Sunflower Oil, Salt & Malt Vinegar Flavour [Salt, Natural Flavouring, Sugar, Dextrose, Acid: Citric Acid, Rice Flour, Dried Yeast Extract, Maltodextrin, Stabiliser: Potassium Phosphate, Dried Barley Malt Vinegar Extract]

Contains
Cereals containing gluten
May contain
MilkMustardSoya
On the pack

May Contain Cereals Containing Gluten ; May Contain Milk ; May Contain Mustard ; May Contain Soya ; Also may contain Milk, Soya, Gluten, Mustard.

Contains Barley, May Contain Cereals Containing Gluten, May Contain Milk, May Contain Mustard, May Contain Soya

Also may contain Milk, Soya, Gluten, Mustard. For allergens see ingredients in bold. Suitable for Vegetarians

Nutrition
Typical valuesPer 100gPer 25g Pack
Energy2,210kJ / 529kcal552kJ / 132kcal
Fat31g7.8g
of which saturates2.5g0.6g
Carbohydrate54g14g
of which sugars1.9g0.5g
Fibre3.9g1g
Protein6.5g1.6g
Salt2.1g0.53g
Storage

Store in a cool, dry place.

Recycling

Whole Packaging - Recycle with bags at large supermarket - Don't recycle at home

Made by

Freepost KP Snacks.

ROI: KP Snacks Limited,
P.O. Box No. 4,
Ashby-de-la-Zouch,
Leicestershire,
LE65 2UQ,
UK.

Taken from the published label for barcode 5000237130018. Recipes and packs change, so the pack in your hand is always the final word on ingredients, allergens and nutrition.

The whole story

McCoy's, in full.

The McCoy's Salt and Malt Vinegar multipack holds six 25g bags of thick ridge cut crisps, 150g in total. The full product name on the pack is Salt and Malt Vinegar Flavour Potato Crisps. Small bags suit a flavour this strong: a 25g bag is enough of a sharp, salty crisp for one sitting.

The seasoning

According to the published pack listing, the crisps are made from potatoes, sunflower oil and a salt and malt vinegar flavour seasoning of salt, natural flavouring, sugar, dextrose, citric acid, rice flour, dried yeast extract, maltodextrin, a stabiliser (potassium phosphate) and dried barley malt vinegar extract.

The flavour comes in three parts. Salt, first on the list, gives the strength. Citric acid and the dried malt vinegar extract give the sharpness, the vinegar adding a malty depth that plain acids lack. Sugar and dextrose soften the edges, and yeast extract makes it taste seasoned rather than simply sour. Rice flour and maltodextrin are carriers that help the powder coat the ridges evenly.

Gluten, clearly marked

The malt vinegar is made from barley, so the published ingredients highlight cereals containing gluten. For a household with a coeliac member or anyone avoiding gluten, these are the bags to keep apart. That matters in the McCoy's Classic Variety boxes too, where salt and malt vinegar bags sit beside cheddar and onion and salted. The allergy advice adds that the crisps may contain milk, mustard and soya. The pack says they are suitable for vegetarians. Recipes and factory arrangements change, so check the allergy advice on the pack you receive.

Numbers for one bag

The label gives 132 kcal (552 kJ), 7.8g of fat, 0.6g of saturates, 14g of carbohydrate, 0.5g of sugars, 1g of fibre, 1.6g of protein and 0.53g of salt for each 25g bag. That is about 7% of an average adult's daily energy reference intake and 9% of the salt. Per 100g it is 529 kcal, 31g of fat, 2.5g of saturates, 1.9g of sugars and 2.1g of salt. On the UK front of pack scale fat and salt are high, saturates medium and sugars low.

Salt is the number to watch. At 2.1g per 100g it is above the 1.5g line where the scale turns red, and it is the highest salt figure among the McCoy's crisps we stock. The 25g bag keeps the amount to 0.53g, which is where a multipack earns its keep for a flavour like this.

Front of pack colours

On the UK scale, per 100g, fat at 31g and salt at 2.1g are both coloured red; saturates at 2.5g are amber and sugars at 1.9g are green. The salt figure is the one to note: it is above the 1.5g line where the scale turns red, and it is the reason a small bag suits this flavour.

A tip for salt watchers

If you like the malt vinegar flavour but want less salt, keep a bag of McCoy's Cheddar and Onion in the same cupboard for the days you want a milder crisp: its label gives 0.24g of salt per bag against 0.53g here. For a salt and vinegar with far less salt, Walkers Salt and Vinegar shows 0.64g per 100g on its label.

How the crisps are made

McCoy's are ridge cut: washed potatoes pass through a corrugated blade, and the thick slices are rinsed and fried in sunflower oil until the water has cooked out. The seasoning is tumbled on while they are warm, and the grooves hold plenty of it. The pack says the bags are packaged in a protective atmosphere.

Six bags for the week

Six bags cover a working week with one to spare, and each sealed bag stays crisp until the day it is opened. Pair each with something plain or rich, such as a cheese or egg sandwich, and a drink of water. In the kitchen, a crushed bag makes a sharp, crunchy coating for fish goujons, with the malt vinegar doing the job of the vinegar you would shake over fish and chips. It also works as a sharp crumb over mushy peas, pea soup or a fish pie, bringing the flavour of the chip shop to the plate.

The boxes it shares

Salt and malt vinegar is in both McCoy's Classic Variety boxes: two bags in the six bag box and four in the twelve bag box. The same flavour also comes in a 45g bag and a 140g sharing bag. In the same six bag format we stock McCoy's Cheddar and Onion, Flame Grilled Steak and Thai Sweet Chicken, and the limited edition Hot Kick Ketchup and Yellow Mustard.

The packets and storage

The published listing says the whole packaging can be recycled with bags at large supermarkets and should not go in home recycling. The pack advises storing it in a cool, dry place; keep the bags in the outer pack and finish each bag once opened.

Sizes of McCoy's Salt and Malt Vinegar Crisps we stock

Pack Bags Energy Salt per 100g
45g 1 238 kcal per 45g bag 2.1g
140g 1 159 kcal per 30g serving 2.1g
6 x 25g (this pack) 6 132 kcal per 25g bag 2.1g

Figures as published on each pack's label.

The published listing gives the United Kingdom as the country of origin and names KP Snacks as the maker. The tasting notes on this page are our own editorial assessment against the current pack format and the brand's published description.

Goes well with

Good company.

  • Egg sandwichPlain and rich beside sharp malt
  • Fish goujonsCrushed as a coating
  • Glass of waterFor a salty crisp
LunchboxFish goujonsEgg sandwichChip shop flavour

More about this crisp.

Product questions
Does it contain gluten?
Yes. The seasoning includes dried barley malt vinegar extract, and the published ingredients highlight cereals containing gluten.
How much salt is in each bag?
The label gives 0.53g of salt per 25g bag, 2.1g per 100g, high on the front of pack scale.
Which McCoy's boxes include salt and malt vinegar?
Both McCoy's Classic Variety boxes: two bags in the six bag box and four in the twelve bag box.
Can I cook with it?
Yes. Crushed, it makes a sharp, crunchy coating for fish goujons.
What allergens are in McCoy's Salt and Malt Vinegar Crisps?
The published ingredients highlight cereals containing gluten. The allergy advice adds that it may contain milk, mustard and soya. Recipes and factory arrangements change, so check the allergy advice on the pack you receive.
Is McCoy's Salt and Malt Vinegar Crisps vegetarian?
Yes, the pack says it is suitable for vegetarians.
Is McCoy's Salt and Malt Vinegar Crisps vegan?
No vegan claim is made on the published listing. Without that claim we would not describe it as vegan.
How many calories are in a bag?
Each 25g bag is 132 kcal, according to the label.
How many bags are in the pack?
There are 6 bags of 25g, 150g in all.
How should I store it?
The pack says: Store in a cool, dry place. Once a bag is open, moisture in the air is what turns crisps soft, so clip it shut or finish it the same day.
Where is it made?
The published listing gives the country of origin as the United Kingdom.
Crunch and flavour science

What happens when you eat McCoy's Salt and Malt Vinegar Crisps comes down to three things, and reading them in order explains the bag from the first crunch to the salt left on your fingers.

The bite is thick and ridged, a firm crunch that carries a strong seasoning.

The seasoning leads with salt, then flavouring, a little sugar and dextrose, citric acid, and dried barley malt vinegar extract for the malty sharpness.

The finish is sharp, salty and malty, with the vinegar lingering.

Getting the best from a bag

Pair each bag with a plain or rich sandwich, or crush one as a coating for fish goujons.

How storage changes it

Keep the bags sealed in the outer pack in a cool, dry place, and finish each bag once opened.

Note: The tasting profile is our own editorial assessment against the current pack format and the brand's published description.

Serving ideas

Sharp, malty ridge cut bags for lunches and a chip shop style coating.

Serving ideas, tried and simple

The Lunchbox Week

McCoy's Salt and Malt Vinegar Crisps comes as separate bags, which is exactly what a week of packed lunches needs.

1 min5 daysEasy
You'll need
  • One multipack of McCoy's Salt and Malt Vinegar Crisps
  • A lunchbox with a dry compartment
Method
  1. Keep the bags sealed in the outer pack until the morning you use them.
  2. Pack one bag per day, away from anything wet like fruit or a yoghurt pot.
  3. Check the per bag figures on the Ingredients and Nutrition tab if you are counting calories or salt for a child.

Small sealed bags stay crisp for far longer than a sharing bag decanted into tubs.

Crisp Crumbed Chicken Goujons

Crushed McCoy's Salt and Malt Vinegar Crisps doubles as the crumb and the seasoning, so there is nothing else to add.

25 min2 peopleEasy
You'll need
  • 2 chicken breasts, cut into strips
  • 1 egg, beaten
  • 2 tbsp plain flour
  • A sharing bag or two small bags of McCoy's Salt and Malt Vinegar Crisps
Method
  1. Heat the oven to 200C, 180C fan, gas mark 6, and line a tray.
  2. Crush the crisps finely in the bag or a bowl with the end of a rolling pin.
  3. Coat each strip in flour, then egg, then press it into the crisp crumb.
  4. Bake for 15 to 18 minutes, turning once, until the chicken is cooked through with no pink in the middle.

The crisps are already salted, so taste before adding any more salt at the table.

Fish Finger Butty with a Vinegar Crunch

Salt and vinegar is the chip shop flavour, so McCoy's Salt and Malt Vinegar Crisps belongs next to the fish.

15 min1 personEasy
You'll need
  • 4 fish fingers
  • 2 slices of white bread or a soft bap
  • Tartare sauce or ketchup
  • A handful of McCoy's Salt and Malt Vinegar Crisps
Method
  1. Cook the fish fingers as the pack says, until piping hot.
  2. Spread the bread with tartare sauce or ketchup.
  3. Layer the fish fingers, then a handful of crisps on top.
  4. Squash the lid on and eat while the crisps still crackle.

A few crisps on the side do the job of the chips without the second pan.

The Pub Table at Home

What to pour next to McCoy's Salt and Malt Vinegar Crisps, whether or not there is alcohol involved.

1 min2 peopleEasy
You'll need
  • A bag of McCoy's Salt and Malt Vinegar Crisps
  • A cold drink: a crisp lager, a dry cider, a cola or a ginger beer
  • A small bowl
Method
  1. Chill the drink properly; cold carbonation cuts through salt and fat.
  2. Serve the crisps in a small bowl rather than from the bag, so they stay dry.
  3. Pair salty and meaty flavours with something malty, and sharp ones like salt and vinegar with something sweeter.

Water on the table as well is a good idea with anything salty.

Soured Cream and Chive Dip

A cool dip for McCoy's Salt and Malt Vinegar Crisps, and a good way to calm down anything with heat in it.

5 min4 peopleEasy
You'll need
  • 150ml soured cream
  • A small bunch of chives, snipped
  • A squeeze of lemon
  • Black pepper
Method
  1. Stir the chives and lemon into the soured cream.
  2. Season with black pepper; leave the salt to the crisps.
  3. Chill for ten minutes and serve in a small bowl next to the bag.

Thicker crisps and chips scoop best; thin ones are better dipped at the corner.

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